About Us

What Sets Us Apart

Fitness should be fun. Health should be long-lasting. Are you tired of going around in circles with your current approach to health? Frustrated with the abundance of confusing and misleading information on the internet? It doesn't need to be that difficult. Our programs are personalized for your metabolic profile and customized for your daily schedule. We approach fitness with applied positive psychology, so that you may discover your WHY for bettering yourself.

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Your health is the most valuable asset you own - it deserves your attention, your commitment, your time. Developing a healthier, happier version of yourself is a challenge that's worth the squeeze.

Alek Dinesen

Founder & Coach

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Enough hour-long sessions at the gym going through the motions and texting more than hard breathing. Our programs take you through stage of targeted, functional training to facilitate best and lasting results.


Healthy eating should not be bored eating. Even more importantly, have you been eating for pleasure or for function? Both are equally important; learn how to do both with a healthy relationship with food.


Did you know smiling actually makes you healthier? Imagine how much further you could take your state of health with a happier state of mind. Here, our applied positive psychology will get you there.

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Happy Brain Healthy Body

Happy Mother Healthy Baby

Personal Training

A Program for Everyone

With Coaches Committed to Your Success

Long-term health strategy

Daily fitness programming

Lifestyle/nutrition coaching

Monthly 1:1 coach calls

Lifelong results

A Year of Health