©2019 by SoulFit LLC

  • Alek Dinesen, MSC, CSCS

The Problem & The Solution

According to the most recent National health and Nutrition Examination Survey (NHANES), 18.5 percent of children and 39.6 percent of adults had obesity in 2015-2016. These are the highest rates ever documents by NHANES. There were no statistically significant changes in youth or adult rates compared with the 2013-2014 survey, but rates have increased significantly since 1999-2000, when 13.9 percent of children and 30.5 percent of adults had obesity. The United States in one of the three countries with the highest prevalence of obesity worldwide.

There was a total of 36,180 health clubs in the United States in 2015, an increase of over 5,500 on the figure from 2012. This means that the United States has more fitness centers than any other country in the world. The global fitness and health club industry generates more than 80 billion U.S. dollars in revenue each year. The North American market had an estimated size of more than 32 billion U.S. dollars in 2017, of which around 90 percent, around 30 billion dollars, was attributable to the United States. The United States is the single biggest market worldwide not only in terms of revenue but in regard to the number of members in health and fitness clubs as well.

Furthermore, of those adults in the United States that are obese, 43.2 percent suffer from some form of depression. Though science does not infer causality between the two variables, there is undoubtedly a trend between excessive weight gain and depression.

Do you see the problem? More importantly, do you see an urgent call to action to remedy this epidemic?

Though we will not go so far to say the fitness industry as a whole has become corrupted, it is failing to translate its mission statement to a large population – those who are overweight. Fitness has become more focused on the outside than the inside – that is to say, an ethos has been developed, concentrating on looking good, not feeling good. This has introduced two looming concerns.

1. A disrupted definition of fitness. In an age of cosmetic surgery and air brushing, there is no doubt our priorities have shifted from inner peace to an external happiness façade. As a society, we have become engrossed in looking physically fit with little to no attention on being healthy or even understanding what healthy means. The vast majority of health and fitness magazines are flushed with covers of perfect physique models, sporting flat bellies and large biceps. But are washboard abs and big arms synonymous with being healthy?

2. A growing divide. The health and fitness industry has been growing immensely and with the help of new and exciting fitness trends and social media, many individuals have joined the communities of titan companies like CrossFit and SoulCycle. The bold purpose of such companies is to promote health and to help the unhealthy become, well, healthier. But one quick glance at any of their social media handlers, website, or a quick walk through their iconic boxes and studios and you are bound to see a vast majority of patrons that closely resemble those magazine covers – slim, toned, muscular, sexy. That is not to say these individuals are any less entitled to the services of these companies – but there is a paramount flaw, and that is the lack of overweight and obese members in attendance at the gym. Unfortunately, the current fitness environment has become a haven for the fit and a no man’s land for the unhealthy.

We are currently at a burdensome crossroads. Social media, the internet, and fitness fads have provided the public with an overabundance of exciting, intriguing and quite possible misleading information of how to be health, or rather, fit. And though one could not argue that many companies and online bloggers or social media handlers have become incredibly successful over the years with their advice or falsely claimed fitness breakthroughs, one thing is tastelessly clear – the overweight and obese population is getting left behind.

Notable Problems at Play

· Obesity poses serious health risks including diabetes, hypertension, metabolic syndrome and cancer to name a few. This may have an affect not only on longevity but also quality of life. As mentioned before, overweight and obesity illustrate alarming trends with depression and anxiety.

· There is an overabundance of available information pertaining to getting healthier, a lot of which has no scientific foundation.

· Lack of welcoming and safe environment focused on the heavier population.

If your car broke down, would you go to a florist for advice? If you were tasked with building a house, would you start with a bucket of paint? Absolutely not. My point being, managing your weight and your health requires the right stuff. The right strategy, the right coach, the right information and the right mindset.

Welcome to SoulFit.

We are much more than a company – we are a movement, a revolution. More specifically, we are revolutionizing the approach to sustainable weight loss, sustainable health, and sustainable happiness. Our team of health and happiness professionals work closely with clients to develop a highly personalized one-year weight loss plan. We use proven science to help clients reach their weight loss goals, in a systematic and methodical way. And best of all, we don’t stop there. We believe that being healthy is about much more than the number above your toes on a scale. Our program is supplemented with a happiness course that is grounded in proven positive psychology, to help clients feed their own motivation and resilience as they grow in their health journey. We call it the Happy Brain, Healthy Body Program by SoulFit.

Happy Brain, Healthy Body Program

Aside from weight loss surgery, there is no fast way to losing weight – no magic pill that will melt the subcutaneous adipose tissue off your body while sitting on the couch. If it’s a magic pill you’re searching for, I am sorry, but we don’t sell that here. Like the proverbial hare and turtle, slow and steady wins the weight loss argument. Our HB2 program is a stepwise, scientifically backed weight loss program designed to boost and hack metabolism, providing sustainable weight loss.


The most significant known truth of weight loss is calorie deficit. The only way to lose weight is to burn more calories than you eat – in other words, eat less calories than your body is capable of burning. Our metabolism is directly correlated to the amount of muscle mass (lead body mass) we have. Unfortunately, when we reduce our calorie intake and begin to lose weight, we don’t exclusively lose fat like we’d want to – but rather we lose some muscle mass as well. The result – reduced metabolism. Additionally, our bodies are programmed similar to that of a caveman, so when we reduce the number of calories we eat, our bodies recognize this as a period of starvation and begin to slow down metabolism in hopes of storing as much energy as possible (this is how the cavemen survived long periods of time without food). This process is called adaptive thermogenesis (downburn) and takes about 2 weeks to fully develop, at which point your metabolism will slow – this explains why people plateau when they diet for extended periods of time. The good news is that our HB2 program allows clients to hack this part of their metabolism and ensure consistent weight loss while avoiding plateauing and fatigue.


If we chose not to move at all but reduced our calories appropriately, we could still lose weight. We don’t advise that. As mentioned earlier, when we lose weight, we lose muscle mass and in turn, reduce our metabolism. So, our HB2 program has two goals in mind when it comes to exercise: promote strategic fat loss and stimulate lean muscle growth. We do this by incorporating fat loss exercises during times of reduced calorie intake and supplementing strength and resistance training during time of normal calorie intake. Our fitness program incorporates strength training, aerobic and cardiovascular training, yoga, mobility and flexibility training, calisthenics, plyometrics and animal flow to build functional movement abilities.


Focusing from the inside out. Rome wasn’t built in a day and neither is a healthy, happy mind and body. The journey to successful weight loss and overall health (and happiness) can be a daunting and overall difficult task. Getting started is relatively easy, but continuing the run, walk, and crawl towards success requires consistent and persistent dedication – and let’s face it, some days it is really difficult to maintain that mindset. Welcome to Activation Energy. We start every program, and each week of the program, with an overwhelming amount of motivation to keep clients pushing for more. Furthermore, our program is built on three pillars of building sustainable happiness – motivation, growth mindset, and resilience.

SoulFit is built on Theory

At its core, SoulFit is focused on successful behavior change, which contributes to the overarching goal of sustainable weight loss and happiness. Scientific literature suggests that behavior change is always more successful when built around an existing theory. We use the Healthy Belief Model and the Transtheoretical Model (stages of change) as a blueprint for our program.

Using the theories stated above and incorporating appropriate nutrition and physical activity training, SoulFit wellness programs guarantee you will be happier and more motivated by purpose, feeding into a more sustainable and purposeful approach to healthy habits, resulting in sustainable and effective weight loss. Happiness is both the starting line and the finish line.